Event Details
Bencham in collaboration with Austcham and Danish Chamber, is pleased to announce the second edition of our InterChamber Young Professional Series “Workshop: Building a Successful Online Brand in China” on April 21.
As China moves toward a market economy, the value of ‘brand’ increases as consumers look for brands that are innovative, unique and trustworthy. As much as we see the growth of domestic Chinese brands, we see the continued growth of foreign products here in the e-commerce market. So how do companies develop a brand, protect brand equity and ensure connection between vendor and consumers in a rapidly changing environment?
This Future Business Leaders workshop will break down brand equity, delve into how to develop a successful brand domestically and internationally and look at how the online market place is developing.
As China moves toward a market economy, the value of ‘brand’ increases as consumers look for brands that are innovative, unique and trustworthy. As much as we see the growth of domestic Chinese brands, we see the continued growth of foreign products here in the e-commerce market. So how do companies develop a brand, protect brand equity and ensure connection between vendor and consumers in a rapidly changing environment?
This Future Business Leaders workshop will break down brand equity, delve into how to develop a successful brand domestically and internationally and look at how the online market place is developing.
