Mr. Chris Cheung is the Director of the EU SME Centre, an EU funded project supporting European SMEs looking to export or invest in China. Chris is responsible for providing relevant, timely and effective advice to European Union SMEs on identifying, developing and realizing export and investment opportunities in China. He has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages.
He holds a Master’s degree in Chinese and Business from the University of Leeds, and a MBA from the University of Warwick.