BenCham, in cooperation with the French Chamber, EU SME Centre and IPR SME Helpdesk, is delighted to invite you to our next seminar on Intellectual Property. The session will focus on the management of the brands, design and packaging protection based on the experience of COFCO ( China National Cereals, Oil and Foodstuffs Corporation).
Food and beverage companies provide products to the general public. Besides the efforts on the improvement and guaranty of product quality, they make important investment to promote their brand and to create attractive packaging or decorations of their products. The goodwill and the creations are important assets in the market competition. At the same time, the task of brand protection is heavy as it is easy to counterfeit food and beverage products or to imitate their decoration or packaging. Our speakers will share experience about intellectual property protection on the basis of COFCO practice.

** A selection of French Canapes and soft drinks will be provided after the conference.




The French Chamber of Commerce and Industry in China

Beijing, China

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