Online Government Affairs Training – The Upward Reporting “Story-telling Session” of Multi-national Companies (in Chinese)

The Benelux Chamber is delighted to present this 2-day training（15-16 January, 2025） about the upward reporting"Story-telling Session"of multi-national companies. This is a chamber joint event.

敬请知悉本课程为中文授课，将以网络会议平台（Microsoft Teams) 举办。

Please note that this training will be conducted in Chinese via Microsoft Teams Meeting Platform.

全球政经环境快速变化下，跨国企业在华发展既有机遇，更有挑战，需要内部快速决策应对。但因高层事务繁多，对本地政策了解有限，且易受国际媒体影响，理解易有偏差，这极大考验政府事务部门的 "向上汇报"。

此背景下，荷比卢商会特别邀请远海鹰咨询合伙人袁元为大家带来全新 "向上汇报" 主题政府事务培训，本次培训将以 "故事会" 的形式展开，分享如何有效进行内部高层沟通和政府事务管理。

课程特色：

采用 "故事会" 形式，通过近40个实际案例，覆盖不同行业和角度，分享高层汇报的策略与沟通技巧。

课程目标：

• 内部向上管理：精准介绍政府事务分析，引导企业高层决策。

• 议题分析研究：系统梳理复杂问题，提供高层关注点的精准分析。

• 沟通汇报技巧：清晰表达宏观环境与政策情况，提升沟通条理及效率。

参加人员：

• 期望提升向上汇报工作技能的政府事务专员、经理、总监等。

• 跨国企业中国区管理人员，负责政府事务等工作，需要向总部汇报。

培训大纲：

"第一部分"

1. "以终为始"与文化差异

2. 宏观环境的整体分析与分解

1) 介绍重点趋势

2) 不同侧面的汇报支撑

3) "漏斗型"研究分析

4) 提供观察分析的角度，无关乎"失败"

3. 汇报的基本要素（上）

"第二部分"

4. 具体方法论

5) 数字引用

6) 结构图

7) 时间表

8) 重点对比等

5. 不同的汇报场景

9) 政府会见前

10) 政府会见后

11) 研讨会

12) 危机管理

6. 汇报的基本要素（下）

备注：

• 因该课程的第一部分与第二部分紧密相连，故不接受单独报名。

• 培训后可分享的材料只保留经验总结页，涉及企业的具体案例将全部删除，如有可供参考的格式框架，将视情况删减保留。

课程讲师：

袁元 — 远海鹰咨询合伙人、高级总监

课程安排：

2025年1月15日（周三）下午13:00-16:00"第一部分"

· 13:00-13:10 线上签到

· 13:10-14:50 主题分享

· 14:50-15:00 中场休息

· 15:00-16:00 主题分享

2025年1月16日（周四）下午13:00-16:00"第二部分"

13:00-13:10 线上签到

13:10-14:50 主题分享

14:50-15:00 中场休息

15:00-16:00 主题分享

Under the rapidly changing global political and economic environment, the development of multinational enterprises in China presents both opportunities and challenges, requiring rapid internal decision-making and response. However, due to the multitude of high-level affairs, limited understanding of local policies status, and susceptibility to international media influence, there may be deviations in understanding, which greatly challenges the "upward reporting" capacity of government affairs departments.

In this context, the Benelux Chamber gladly invites Brent Yuan, Partner of Yuan Associates, to bring a new "upward reporting" themed government affairs training. This training will be conducted in the form of a "storytelling session" to share how to effectively conduct internal high-level communication and government affairs management.

Course Features:

Adopting the form of a "story-telling session", covering nearly 40 practical cases from different industries and perspectives, sharing strategies and communication skills for high-level reporting.

This course is intended to enhance the following skillsets:

• Internal Upward Management: Accurately introduce government affairs analysis and facilitate the high-level decision-making in enterprises.

• Topic Analysis and Research: Systematically sort out complex issues and provide precise analysis for high-level concerns.

• Communication and Reporting Skills: Clearly express the macro environment and policy situation, improve the logic line and efficiency of communication.

Who Should Attend?

• Government affairs specialists, managers, directors, etc. who want to improve their skills in the upwards reporting.

• Multinational enterprise management personnel in China, who are responsible for government affairs and other related work and need to report to the headquarters.

Course Outline:

"Part One"

1. "Starting from the End" and Cultural Differences

2. Overall analysis and decomposition of macro environment

1) Introduction of Key Trends

2) Reporting Support from Different Perspectives

3) Research and Analysis of "Hopper-shaped"

4) Provide a Perspective of Observation and Analysis, Not Related to "Failure"

3. Basic Elements of Reporting (Part 1)

"Part Two"

4. Specific Methodology

5) Data Reference

6) Structural Diagram/ Framework Map

7) Timeline

8) Benchmark, etc.

5. Different reporting scenarios

9) Before the Government Meeting

10) After the Government Meeting

11) Workshop

12) Crisis Management

6. Basic Elements of Reporting (Part 2)

Remarks:

• Due to the close connection between the first and second parts of the course, separate registration is not accepted.

• The materials that can be shared after training will only be retained on the experience summary page, and specific cases involving enterprises will be deleted. If there are format frameworks available for reference, they will be deleted and retained as appropriate.

Training Speaker:

Brent Yuan - Partner and Senior Director of Yuan Associates

Course Arrangement:

January 15, 2025 (Wednesday) 13:00-16:00 p.m. "Part One"

13:00-13:10 Online Check-in

13:10-14:50 Theme Sharing

14:50-15:00 Halftime Break

15:00-16:00 Theme Sharing

January 16, 2025 (Thursday) 13:00-16:00 p.m. "Part Two"

13:00-13:10 Online Check-in

13:10-14:50 Theme Sharing

14:50-15:00 Halftime Break

15:00-16:00 Theme Sharing

Event Information

Date：2025年1月15日（周三）下午 第一部分

2025年1月16日（周四）下午第二部分

January 15, 2025 (Wednesday) Part One

January 16, 2025 (Thursday) Part Two

Time：13:00 - 16:00 (Beijing Time)

Price：会员：人民币2580元；非会员：人民币3080元

Member Company: RMB 2,580；Non-member Company: RMB 3,080

Language：In Chinese /中文

Registration Deadline 报名截止: January 10th

Online via Microsoft Teams Meeting Platform 网络培训链接:

Online via Microsoft Teams, and the link will be sent to your email inbox 1 day prior the event starts.

培训链接将于活动前一天通过邮件方式发送网络培训链接信息到报名成功的学员邮箱。

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than 3 (Three) business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.