Building Bridges to the Benelux (Bilingual Event, Chinese & English)

The Benelux Chamber is delightedly to invite you on an unforgettable journey through the hidden wonders and vibrant lifestyle of Europe's most enchanting region. Whether you're a savvy entrepreneur, a culture connoisseur, or a pedal-pushing adventurer, this is your golden ticket to discovery, connection, and pure delight in the heart of Europe.

荷比卢商会诚邀您与我们展开一段难忘的旅程，一起去深度探寻欧洲最迷人的地区与多元的生活方式。无论您是成功的企业家、热爱文化的鉴赏家，还是热衷骑行的探险家，这都将是您探索、交流与享受欧洲核心地带魅力的绝佳机会哦！

Pedal Paradise: Why the Netherlands Owns Cycling

With more bikes than people (1.3 per human, to be exact!), the Netherlands is the undisputed kingdom of cycling. Glide along 40,000 km of car-free paths, where windmills whisper and tulip fields blaze with color. This isn't just exercise—it's a way of life. Why you'll fall in love:

• For pros & newbies: Flat terrain, epic routes, and cozy cafés at every turn.
• Eco-glow up: Travel so green, even Mother Nature would approve.
• The ultimate slow travel: Swap crowded sights for the thrill of finding hidden villages by bike.
• Cycling here isn't a sport—it's poetry in motion.

骑行天堂：荷兰缘何是自行车王国？

荷兰的人口比自行车还少（人均拥有1.3辆！），这里是当之无愧的骑行王国。沿着四万公里的无车骑行道穿梭，风车低语、郁金香燃烧着绚丽的色彩。骑行不仅是一种运动，更是一种生活方式。你会爱上骑行的原因如下：

• 无论新手还是老将：地势平坦、路线精彩、转角就有温馨咖啡馆等着你。
• 环保出行：绿色出行就连大自然母亲都点赞。
• 极致慢旅行：避开喧嚣的热门景点，尽享骑行探索隐秘村落的乐趣。
• 在这里，骑行不是运动，而是流动的诗歌。

🇧🇪 Flanders' Best-Kept Secrets: Beyond the Ordinary

Forget the usual postcard spots—Flanders is a treasure chest waiting to be opened! Dive into a world where:

• You'll ride the world's longest coastal tram, hopping off to chase golden sunsets and salty sea breezes.
• Time-travel to a 100-year-old village in a pristine nature reserve.
• Cycling through water (yes, you read that right!) through landscapes that defy logic.
• Hunt for UNESCO-listed shrimp fishers and Instagram-worthy street art in quirky coastal towns.

法兰德斯的秘境：超越常规的惊喜

何不忘掉那些明信片上的打卡地，一起来开启法兰德斯这个宝箱呢！在这里您将体验到：

• 乘坐世界最长的沿海电车，在海风与夕阳中下车打卡美景。
• 穿越时光，漫步百年古村，身处未被打扰的自然保护区。
• 在水平面下骑行（没错，是真的！）穿行于超现实风景中。
• 寻找被联合国教科文组织认证的虾捕人，驻足滨海小镇里的街头艺术。

Best of Belgium: Skincare from Nature

Everyone knows Belgium for its Trappist beers, artisanal chocolates, and world-renowned cuisine — but few are aware of one of its best-kept secrets: donkey milk. Long considered an elixir of life, donkey milk has been treasured for centuries for its rich nutritional value and remarkable cosmetic benefits. Our third speaker, the Asia-Pacific Head of Anes & Sens, will introduce us to this unique Belgian specialty — a tradition brought to life through natural, elegant skincare.

比利时之美：源于自然的护肤之道

提到比利时，大家想到的是修道院啤酒、手工巧克力和世界级美食——但鲜有人知道，它还藏着一个独特的秘密：驴奶。作为几千年来备受推崇的"生命之乳"，驴奶因其丰富的营养和卓越的护肤功效，被誉为天然美容圣品。本次活动的第三位嘉宾——比利时品牌 Anes & Sens 的亚太区负责人将为我们揭秘这一独特的比利时传统珍品，并介绍它如何转化为自然优雅的护肤体验。

Small but beautiful: discover the only Grand Duchy in the world

Discover the enchanting allure of Luxembourg, a European destination where medieval charm meets contemporary sophistication. Travellers love exploring the unique blend of historic fortresses, lush landscapes, and cosmopolitan elegance, all found in close proximity.

Dive into UNESCO World Heritage in Luxembourg City and tour the country's five unique regions for heart-pounding hikes and bike trails or simply relaxing in nature. From Guttland, the garden of the capital city, to the red landscapes of the industrial Minett in the south, the wild Éislek with its rugged hills, to the rocky cliffs and forests of the Mullerthal and the leafy green of the Moselle valley vineyards, Luxembourg has plenty of variety.

Visit historic sites, enjoy incredible unspoiled natural landscapes, fairy-tale castles, sports in action, culinary delicacies, world-class wines, wellness, relaxation and cultural depth. All this in a relaxed and safe way, without long queues. And meet people who will give you a warm welcome

方寸之间的千年浪漫：邂逅卢森堡大公国

中世纪风情与现代优雅在卢森堡完美交融，这座欧洲胜地令人神往。旅行者最爱探索这里独一无二的组合——古老要塞、葱茏山川与都会风华近在咫尺。

您可深入卢森堡市联合国教科文世界遗产，漫游五大特色区域：或体验心跳加速的徒步骑行，或静享自然疗愈时光。从首都后花园古特兰，到南部米奈特铁锈红工业区；从野性埃斯勒克嶙峋山丘，到穆勒塔尔怪石嶙峋的森林，再到摩泽尔河谷葡萄园的绵延绿意——这个国度处处皆风景。

探访历史遗迹，沉醉原始自然，邂逅童话城堡，体验动感运动，品味饕餮美食，畅饮顶级佳酿，享受康养时光，沉浸文化深蕴。一切从容安全，无需排队久候，更有热情民众诚挚相迎。

Agenda:

• 16:30 pm- 16:55 pm Walk in and Registration
• 16:55 pm- 17:00 pm Welcome Speech by Mr. Tom Hoogendijk, President of the Benelux Chamber of Commerce in North China
• 17:00 pm- 17:20 pm Presentation by Mr. Luc Scholtes, Deputy Head of Mission of Embassy of the Grand Duchy of Luxembourg in China
• 17:20 pm- 17:40 pm Presentation by Mr. Eddie Yang, Asia Director of the Netherlands Board of Tourism & Conventions
• 17:40 pm- 18:00 pm Presentation by Ms. Xin Li, Chief Representative of VISITFLANDERS China Office
• 18:00 pm- 18:20 pm Presentation by Ms. Gao Jie, Asia Pacific Head of Belgian Anes&Sens
• 18:20 pm- 19:00 pm Networking

Event Info:

• Date: Thursday, April 24, 2025
• Time: 16:30 pm- 19:00 pm
• Venue: Domain 2/F EAST Beijing
• No.22 Jiuxianqiao Road, Chaoyang District, Beijing 北京市朝阳区酒仙桥路 22 号东隅二层Domain域
• Language:Chinese & English, Please note there is no on-site interpretation available
• Ticket: 100 RMB / Member; 199 RMB / Non-Member