June 05 | Business Confidence Survey 2024

The European Chamber of Commerce, in partnership with Roland Berger, CCI FRANCE CHINE, Benelux Chamber of Commerce, and the Swisscham cordially invites you to attend the European Business in China – Business Confidence Survey 2024.

Mr Bruno WEILL and Mr Charles BILLARD will present the key findings of this year's Business Confidence Survey 2024 by the European Chamber of Commerce.

Instead of the strong economic rebound that businesses had hoped for, China's reopening in 2023 brought more uncertainties for European firms operating in the country. China's deeper structural issues — including sluggish demand, high levels of local government debt and the continued challenges in the real estate sector — continued to weigh on the prospects of both domestic and foreign companies, and the economy overall.

With optimism over the near and medium term outlook fading, some companies have already started to re-evaluate their engagement with the Chinese market. Some of the strategies they are pursuing — including cutting costs and toning down expansion plans — have the potential to add to China's economic woes and set a negative cycle in motion. If China is to prevent this cycle and rebuild investor confidence, it will need to urgently address the regulatory and market access barriers that are preventing European companies from contributing fully to its economy.