Understanding IP in China: Overview of IP landscape (Member Only)

The Benelux Chamber is delighted to co-organize this webinar together with EUCCC about Understanding IP in China: Overview of IP landscape.

Topic introduction

Over the past years, IP rules and laws in China have drastically changed as IP has played an increasingly important role in business. When internationalising to China, IP should be a key consideration for European SMEs as it guarantees their competitiveness.

During the training, the Helpdesk IP Business Advisor will introduce the IP landscape in China, and the main IP concerns SMEs face in China. In addition, different case studies will be presented to illustrate the most common IP issues that European SMEs may face in China. The training will include a quiz before and after the training. At the end of the training, there will be a Q&A session where participants can pose questions to the speaker.

Presentation outline

1. IP landscape in China

- Overview of China's IP system

- The importance of IP protection

- Main principles and IP types

- Brief comparison of IP systems in EU and China

- Recent legal developments (patents, trademarks)

2. Remedies for IP infringements in China: enforcement options

- The importance of evidence collection in China

- Comparison of different remedies

3. For SMEs: Main IP concerns and common mistakes

- Main IP concerns SMEs face in China

- Common mistakes SMEs make when entering the China market

4. Case studies

5. Takeaway messages

Q&A

Event Info：

Date：Friday, April 11, 2025

Time: 15:00pm-16:30pm

Agenda

15:00 – 15:05 Opening remarks

15:05 – 15:15 China IP SME Helpdesk project introduction

15:15 – 16:05 Understanding IP in China: Overview of IP landscape by China IP SME Helpdesk IP Business Advisor Lisa Lu

16:05 – 16:25 Q&A

16:25 – 16:30 Closing remarks

Venue: MS Teams (link to be provided shortly)

Language: English

Ticket: Free