Introduction 活动介绍

Against the backdrop of digital transformation, corporate content marketing and brand communication are confronting the triple challenge of "high demand, high frequency, and high cost." Traditional content production workflows, which rely on professional design and filming teams, suffer from long lead times, high costs, and an inability to respond nimbly to market changes.

This program is exclusively designed for corporate marketing departments, brand teams, e-commerce operations, training divisions, and small-to-medium business owners. It eliminates lengthy software tutorials and goes straight to the core of business application. The course features a unique dual-engine model—"AI Visual Creativity + Digital Human Video"—deeply integrating five leading-edge domestic AI tools: Doubao, Jimeng, Feiying, and Jianying (CapCut). Participants will receive hands-on guidance to master the full-spectrum skills, from zero-cost visual design to automated video production.

In this one-day immersive, hands-on workshop, you will not only learn the tools but also acquire a immediately deployable and scalable new paradigm for digital content production. This approach empowers enterprises to unleash the creative energy of an entire team with the effort of a single person—achieving a qualitative leap in content competitiveness and revolutionary control over costs.

在数字化转型浪潮下，企业内容营销与品牌传播正面临"高需求、高频率、高成本"的挑战。传统内容生产流程依赖专业设计与拍摄团队，周期长、成本高、难以敏捷响应市场变化。

本课程专为企业市场部、品牌部、电商运营、培训部门及中小企业主量身打造，摒弃冗长的软件学习，直击商业应用核心。课程独创 "AI视觉创意+数字人视频"双引擎驱动模式，深度整合豆包、即梦、飞影、剪映五大前沿国产AI工具，手把手教学员掌握从零成本视觉设计到自动化视频产出的全链路技能。

在一天的沉浸式实战工作坊中，您将不仅学习工具，更将掌握一套可立即落地、能规模化复制的数字化内容生产新范式，助力企业以"一人之力"激活一个创意团队的能量，在内容竞争中实现质的飞跃与成本的革命性控制。

Course Benefits/课程收益

1. Master an efficient AI-powered visual workflow

• Proficiently leverage multiple AI tools to execute the end-to-end process of image restoration, enhancement, and creative design
• Establish a standardized production workflow from image processing to video creation

2. Acquire the capability to independently produce professional-grade content

• Create high-quality brand visual assets such as product images, promotional posters, and WeChat public account covers
• Develop a personal digital avatar and produce content including micro-lecture videos and live stream
• Produce professional short-form videos with cinematic quality

1.掌握一套高效的AI视觉工作流

• 熟练运用多种AI工具完成图片修复、美化、创意设计全流程
• 建立从图片处理到视频制作的标准化生产流程

2.拥有独立创作专业内容的能力

• 制作高质量商品图、宣传海报、公众号封面等品牌视觉资产
• 打造个人虚拟形象，制作微课视频、直播等内容
• 产出具有电影质感的专业级短视频作品

Target Audience/目标学员

This course is specifically designed for individual creators, new media operators, and educators who have zero prior experience but a strong desire to create. No professional equipment or complex software is required. By leveraging a combination of domestic AI tools, participants will receive hands-on guidance through the complete workflow—from AI-powered image ideation to high-quality video output—enabling a single individual to function as an entire creative team.

本课程专为零基础但有创作欲望的个人创作者、新媒体运营、及教育工作者设计。无需专业设备与复杂软件，通过国产AI工具的组合使用，手把手教学员从"图像创意生成"到"高质量视频输出"的全套工作，实现"一个人，就是一个创意团队"。

Agenda/活动安排

Module 1: Super Designer — AI-Powered Quick Fix for Substandard Photos (1 hour)

1. Doubao: Techniques for Assisted Image Trimming

• Smart Editing: Quickly adjust images through conversational commands
• Local Repainting: Creatively modify specific areas of an image
• Background Removal: Remove backgrounds to enable more natural image compositing
• Image Outpainting: Adjust image dimensions by adding pixels to the edges

2. Baidu: Techniques for Assisted Image Trimming

• AI Watermark Removal: Eliminate existing watermarks
• Image Restoration: Repair imperfections in photos
• Style Transfer: Transform the style of an image for a distinctive look
• Similar Image Search: Retrieve visually similar images to expand creative options
• Wireframe Extraction: Convert images into hand-drawn style line art

Module 2: Creative Master — AI-Powered Image Creative Design (2 hours)

1. Key Features of the Seedream Text-to-Image Model

• Consistent Subject Preservation: Maintain key subject characteristics to avoid distortion or misalignment
• Reference-Based Generation: Easily generate images from references using text prompts
• Ultra-HD & Ultra-Fast Output: High-resolution results with rapid generation speed
• Multi-Image Fusion: Combine multiple images for magically enhanced outputs

2. Technique 1: Using Templates to Create Similar Images

• What if you struggle to describe an image?
• Using the "Create Similar" feature
• Prompt writing techniques for generating similar images

3. Technique 2: Adding Creative Elements to an Existing Image

• What if you can't describe a specific style?
• Prompt writing techniques for adding creative elements to an original image

4. Technique 3: Generating Creative Text on Images

• How to distinguish between a standard prompt and an image-based typography prompt?
• Differentiated prompt writing techniques

5. Technique 4: Multi-Element Composition for Creative Layouts

• 9 common compositional techniques
• Prompt writing techniques for applying composition methods in image generation

6. Technique 5: Applying Unique Styles to Images

• Selecting visual styles through AI tools
• Common artistic styles for creative work
• Prompt writing techniques for defining image styles

7. Technique 6: Adding Lighting Effects to Images

• How to make images more dimensional and lifelike?
• The Four Elements of Lighting — Light Quality
• The Four Elements of Lighting — Light Type
• The Four Elements of Lighting — Light Angle
• The Four Elements of Lighting — Light Temperature

Module 3: Image Designer — Virtual Human Image Design & Generation (1 hour)

1. Feiying: Virtual Digital Human — Create Your Digital Avatar

• What is virtual digital human technology?
• Commercial prospects of virtual digital humans
• Custom avatar creation process
• Integration strategies for digital human and voice asset resources
• Dual-host interactive scene setup
• Standardized production workflow for micro-lecture videos
• Anonymous cartoon avatar host design

2. Jimeng AI: Virtual Digital Human — Create a Professional AI Anchor

• Video Mimicking: Generate more natural and realistic AI avatars from static images using the video imitation feature
• Lip-Sync: Precisely synchronize mouth movements with audio using the lip-sync function

Module 4: Video Magician — Creating Professional-Grade, High-Impact Short Videos (2 hours)

1. Text-to-Video Generation in Doubao / Jimeng

• Seedance: Creating Cinematic Videos from Text or Images
• How to direct like a filmmaker using Seedance
• General knowledge and creative advantages of Seedance
• Four Methods for Creating Videos with Seedance
• First & Last Frame
• Universal Reference
• Smart Multi-Frame
• Subject Reference
• Prompt Writing Techniques for Seedance Video Creation
• Single‑image direct output for scene‑cut videos
• Types of scene cuts and writing techniques
• Types of shot scales and writing techniques
• Content migration techniques
• Several methods of camera movement
• Techniques for creating videos from comics

2.Creating Stunning Edits with CapCut (Jianying)

• Basic Interface & Core Settings
• Workflow optimization for CapCut Pro: interface configuration and shortcut keys
• Coordination of four core panels: Media Library, Timeline, Preview Window, and Properties Panel
• Template-Based Creation
• Efficient replication of trending videos ("Create Same")
• Replacing images to produce a complete video
• Unlocking and reviewing video editing tracks
• Advanced Timeline Editing Techniques
• Splitting, layering, deleting, and moving clips for flexible assembly
• Cropping, mirroring, and scaling for recomposition
• Reverse playback to create a time‑rewind effect
• One‑click background replacement
• Freeze frame to highlight key moments
• Audio Creation for Atmosphere
• Adding background music: AI‑generated music, extracting music from video
• Displaying beat markers and syncing images with beats
• Subtitles for Clearer Communication
• AI‑powered subtitle generation
• Adding trending subtitle effects
• Subtitle styling: decorative text effects, applying text templates
• Composite Video Techniques for Unique Creativity
• Creating picture‑in‑picture effects with masks
• Smart cutout and chroma key (color range)
• Keyframe Animation to Bring Static Images to Life
• Types of keyframe animations
• Using keyframes to simulate camera movement
• Parameter animation, path animation, and complex motion design
• Seamless transitions, multi‑scene switching, and cinematic end‑credit design

模块1：超级美工— AI快速修复废片（1h）

1.豆包：辅助图像修剪的技巧

• 智能编辑：通过对话快速调整图片
• 区域重绘：创意局部内容
• 背景消除：抠除背景图，让图片更自然的组合搭配
• 区域扩图：通过增补像素调整图片尺寸

2.百度：辅助图像修剪的技巧

• AI去水印：消除原有水印
• 图片修复：修复照片瑕疵
• 图片换风格：让图片与众不同
• 相似图：检索相似图片，增加选择空间
• 提线稿：变成只有边线的手绘稿

模块2：创意大师—AI图像创意设计(2h)

1.文生图Seedream模型的特点

• 稳健保持主体特征，避免"失真"与"错位"
• 结合文本提示词，轻松实现参考生成
• 超高清、超高速直出
• 基于多图融合能力让图片魔幻输出

2.生图技巧一：用模板做同款

• 不会描述图像怎么办？
• 常识做同款功能
• 在做同款中提示词的写作技巧

3.生图技巧二：在原图上做创意

• 不会描述风格样式怎么办？
• 在原图上创意图像的提示词写作技巧

4.生图技巧三：在图像上创意文字

• 如何区分是提示词还是图像艺术字？
• 区分使用的提示词写作技巧

5.生图技巧四：多元素构图做创意

• 9种常见构图法
• 在生图中使用构图法的提示词写作技巧

6.生图技巧五：给图像设置独特风格

• 通过工具选择画面风格
• 常见的艺术创作画面风格有哪些
• 画面风格提示词写作技巧

7.生图技巧六：给图像加光影

• 如何让图像立体而生动？
• 光影四要素之光的质量
• 光影四要素之光的类型
• 光影四要素之光的角度
• 光影四要素之光的温度

模块3：形象设计师 — 虚拟人形象设计与生成（1h）

1.飞影：虚拟数字人，打造你的数字分身

• 什么是虚拟数字人技术？
• 虚拟数字人的商业前景
• 自定义数字人创建流程
• 数字人与声音市场的资源整合策略
• 双主播互动场景搭建
• 微课视频的标准化生产流程
• 匿名化卡通形象主播设计

2.即梦AI：虚拟数字人，打造专业主播

• 用视频模仿功能，将图片生成更自然真实的AI主播
• 用对口型功能，精准对应音频

模块4：视频魔法师 — 打造专业级炫酷短视频（2h）

1.豆包/即梦中的文生短视频

• Seedance根据文本或图像创建电影级视频
• 在Seedance中如何让自己成为导演
• Seedance的通用知识和创作优势
• Seedance四种创建视频的方法
• 首尾帧
• 全能参考
• 智能多帧
• 主体参考
• 用Seedance创作视频的提示词写作技巧
• 单图直出切镜视频
• 切镜的分类和写作技巧
• 景别的分类和写作技巧
• 内容迁移的技巧
• 运镜的几种方式
• 基于漫画做视频的技巧

2.用剪映剪出超炫大片

• 剪映基本界面和基础配置
• 剪映专业版工作流优化：界面配置与快捷键设置
• 四大功能区协同：素材库、时间线、预览窗、属性面板
• 模板化创作
• 同款视频的高效复刻
• 替换图片制作完整视频
• 解锁设计查看视频编辑轨道
• 编辑轨道的进阶玩法
• 分割、叠放、删除、移动让视频片段拼接更灵活
• 裁剪、镜像、缩放进行二次构图
• 倒放实现时光倒流
• 视频背景一键更换
• 定格图像凸显精彩瞬间
• 音频创作营造氛围
• 背景音乐的添加：AI创作音乐、从视频中分离音乐
• 节拍点的显示和图像与节拍的配合
• 字幕添加让视频更清晰的表达
• 用AI添加字幕
• 添加爆款字幕效果
• 美化字幕：花字效果、应用文字模板
• 合成视频技术让创意与众不同
• 用蒙版制作画中画效果
• 智能抠图与色度抠图
• 关键帧动画让静态画面动起来
• 关键帧动画的类型
• 运用关键帧模拟运镜效果
• 参数动画、路径动画与复杂运动设计
• 无缝过渡、多画面切换与电影片尾设计

Event Details:

• Date: Tuesday, July 21, 2026
• Time : 09:00 -16:00
• Language: Chinese
• Price : 1780 RMB for Members; 1980 RMB for Non-Members
• Venue : An email will be sent with instructions to join online training via Microsoft Teams Meeting platform 2 days prior to the event.

线上培训链接将在培训前两天通过邮件方式通知报名学员。

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than 3 (Three) business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.